Book Description

Why is it possible that many foreign brands that enter our township economy outsell many of our prominent locally-produced brands? Could it be quality? If so, why are we witnessing the triumph of shopping complexes, such as Small Street and China Malls, where there is high consumption of low-quality foreign-produced brands?

In this book, the authors aim to educate the reader on township market insights that produce successful brands. Let us get educated!rn