I Am A Retired Survey Statistician Doing Occasional Consulting On Research Design And Analysis. I Have Written A Book On Numeracy Aimed At Those Scares Of Maths And Numbers - "All Things Being Equal /Ceteris Paribus - As Well As A Monograph On A New Consumer Framework For Understanding Decision-making - On Windmills And Olives And Candles. I Third Book Is In Preparation, This Covering Special Topics In Survey Design And Analysis, Titled "Make It Count".