In South Africa, Mr. Michael Mncedisi Willie Is A Conscientious Researcher And Practitioner In The Private Health Industry. Research, Marketing, Strategy, Corporate Gove ance, Advanced Data Analytics, And Service Innovation Are Among His Areas Of Great Interest. In Addition To Writing Five Books,he Has Produced More Than 80 research Papers For Academic Jou als And Six Book Chapters. His Educational Background Includes An M.Phil In Marketing Management, An MBA With A Management Specialization, An MSc In Mathematical Statistics, And A BSc In Mathematics And Applied Statistics. Michael Is Currently Working Toward A Doctorate In Business Administration (DBA), With A Focus On Marketing Strategies And Service Innovation.